It comes alongside the brand’s recent launches within immersive and augmented reality, gaming, and digital product spaces, including the highly successful ‘Build Your Life in Color’ competition on Minecraft. The collaboration marks Crocs’ introduction to the metaverse and virtual collections. The winner will receive an exclusive prize comprised of an LG gram Laptop, Crocs shoes and Jibbitz Packs, as well as 100 ZEMs to use inside Zepeto. In addition, users will have the opportunity to test their styling skills by creating outfits and entering the #CrocsxZepeto ‘Come As You Are UGC Challenge’. Users will be invited to engage through a photo booth in their new Crocs merchandise and personalize their avatars with the Crocs Hat. SEE ALSO: Balabala expands footprints into Laos and Cambodian marketĪccording to a press release, the companies will launch a second phase in October. The collection also includes fashion apparel designed exclusively for the Crocs x Zepeto experience.
Initially, eight virtual styles will be on offer including the ‘Classic Spray Dye Clog’, ‘Crush Clog’ and ‘Crush Sandal’ from Crocs’ latest summer collection. announced its partnership with e-sports firm Gen.G for a new collaboration with Zepeto, the Korean metaverse app.ĭubbed #CrocsXZepeto, the partnership will allow users to create hyper-personalized 3D avatars via a ten-piece collection of virtual shoes and fashion items, as well as a virtual photo and video booth installation – all drawing inspiration from Crocs’ iconic ‘Classic Clog’.
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